What is email marketing? The Best Practices in 2021

Email marketing is when you send a commercial email message to your ‘email subscribers’. These contacts have signed up to your email list and given express permission to receive emails from you.

There is “Cold Emailing”, but that’s for a different day, today we are going to stick to explaing email marketing from the perspective of a business owner trying to communicate, and engage with his audience via email. We will discuss, the types of emails, top benefits of email marketing, and the importance of maintaining a healthy list.

Email marketing will help fulfill 3 key objectives:

1. Conversions (selling your products and services)

Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales.

Other email marketing techniques known to increase conversion rates include:

Emailing a discount or special offer (birthday/anniversary emails, welcome emails, reengagement emails)
Abandoned cart emails (triggered whenever a visitor abandons a cart at your online store)

2. Brand awareness

What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And besides, people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.

Showing up in someone’s email inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.

One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients for a relatively low cost (compared to other marketing channels).

3. Customer loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention.

It’s a powerful tool for building a community, as discussed at length in our guide to building relationships with email.

You can create newsletter content so good that subscribers will be waiting for it to arrive each week. Keep reading and we’ll tell you how.

This blog can only go into so much detail, if you’re interested in learning more in depth about email marketing get more details on email marketing benefits in this video from GUBU.IO :


The types of email marketing

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The benefits of email marketing

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